MBA in Digital Marketing Admission, Fee, Placement -2024
MBA in Digital Marketing is a two-year postgraduate (PG) specialized course that gives knowledge on online branding and marketing of products on a national and international scale through digital platforms. It gives knowledge of using digital or electronic media to promote and advertise items, services, or a brand. Various job portals like LinkedIn list Digital Marketing in the top 10 trending jobs in India, with an average salary of INR 14.69 LPA. MBA in Digital Marketing course includes subjects like Internet Marketing, Mobile Marketing, Digital Branding, Email Marketing, Strategic Management, and E-Commerce Marketing. It's a new-era course that focuses on classic marketing principles to import and apply them across the digital.
The basic eligibility required to get admission to an MBA in Digital Marketing includes students having cleared their graduation in a relevant discipline with an average score of 50% or above or an equivalent CGPA from a recognized university. The Admissions are made based on entrance exams such as CAT, XAT, SNAP, and NMAT. Amity University is considered among the top digital marketing colleges in India. The average course fees of an MBA in Digital Marketing fees across the top colleges range from INR 6,00,000 to 12,00,000. Indian Institute of Digital Education is one of the most popular digital marketing institutes in Mumbai.
MBA Digital Marketing courses in India include three modes i.e. a regular MBA in Digital Marketing, a distance MBA in Digital Marketing, an online MBA in Digital Marketing, and an executive MBA in Digital Marketing. The jobs are available in both sectors i.e. private and public. Graduates are selected in the top companies such as Google, Facebook, Mirum India, Webchutney, Pinstorm, Langoor, and others. The average starting salary might range from INR 5 LPA to INR 6 LPA for MBA Digital Marketers.
Why should one choose an MBA in Digital Marketing?
This program gives students the skills and information they need to develop successful digital marketing strategies
The MBA in Digital Marketing is an interesting program since the syllabus comprises knowledge that not only develops a student's creative capabilities but also gives them the technical knowledge of digital platforms to effectively target customers and sell a company's products and services.
The graduates in the MBA Digital Marketing program would most likely be employed in roles such as Market Research Analyst, Brand Manager, Sales Manager, and so on.
For students looking for a field with a wide range of variety and novelty, digital marketing is the perfect way they should go.
candidates can establish their own business with the right skills of industry knowledge, with an MBA Digital Marketing degree. So far there is no other course that assists students in starting their own business.
Types of MBA Digital Marketing Programs
With the increasing demand for MBA Digital Marketing degrees, universities across India have started to provide several types of MBA Digital Marketing degrees to students. Students have different choices; these are 1-year MBA Digital Marketing, Full-Time MBA Digital Marketing, Part-Time MBA Digital Marketing, and Online MBA Digital Marketing. Candidates who are working can opt an Executive MBA in Digital Marketing or a Distance in MBA Digital Marketing among other options. Candidates can also take an Online MBA in Digital Marketing program apart from a regular MBA in Digital Marketing.
MBA in Digital Marketing Full Time: It is a two-year full-time commitment course. It is a regular course that might not be suitable for working professionals. A full-time MBA Digital Marketing course fees range from Rs 4 Lakhs - 6 Lakhs depending on the college. MBA Entrance Exams are conducted to determine who gets into the MBA in the digital marketing program.
Executive MBA in Digital Marketing: It is a part-time MBA in Digital Marketing program that is known as an executive MBA in Digital Marketing. This is a 2 years program designed specifically for working individuals with the required expertise to help students get to their dream companies. This program is designed for job seekers, managers, entrepreneurs, technocrats, and other business leaders.
1-Year MBA in Digital Marketing: Working professionals who do not want to quit their jobs to get an MBA might get admission in 1-year MBA Digital Marketing programs. The scores of the GMAT or GRE should be 650 or higher for getting enrolled in a one-year MBA Digital Marketing admission. Students should have a minimum of 5 years of working experience.
Online MBA in Digital Marketing: The MBA Digital Marketing Online Course is a two-year program that is designed for working professionals who want to add other academic achievements to their resume to improve their career objectives.
Admission Process for MBA Digital Marketing
The MBA in Digital Marketing admissions process is similar to other MBAs. It is among the one of the specializations that is available in the final year of the MBA program. The entrance tests, GD, PI, and WAT rounds are used to determine admission to the MBA Digital Marketing course. The admission is based on different entrance tests such as the CAT, MAT, SNAP, CMAT, and others, as well as merit-based. The processes include:
Apply for Entrance Exam: select which universities you wish to apply to and which entrance examinations they provide. Apply for those entrance exams. It is suggested that you appear for the CAT because all universities recognize CAT results.
Attend the MBA Digital Marketing Entrance Exam: The student must be completely prepared for the MBA Digital Marketing Entrance Exam because the college where the student will study will be determined by the results of this exam.
Shortlisting Process: institutions select students based on their performance on entrance tests. The college will prepare a cut-off list, and you should meet the cut-off to proceed to the next round of the admissions process.
Final Admission Round: The last round is Group Discussion (GD), Written Ability Test (WAT), and Personal Interview (PI) conducted by the college to assess a candidate's ability and capabilities further.
MBA Digital Marketing Entrance Exams
Certain entrance exams are conducted to get students in MBA Digital Marketing. Here is a List below of a few entrance exams held for MBA Digital Marketing students seeking admission.
Top 5 Colleges/ Universities for MBA in Digital Marketing
The top 5 colleges for MBA in Digital Marketing from India are listed below:
IIDE (Indian Institute of Digital Education) located in Mumbai, Maharashtra
Amity University located in Noida, Uttar Pradesh
Institute of Engineering and Management located in Kolkata, West Bengal
Great Lakes Institute of Management located in Chennai, Tamil Nadu
Sushant University- Erstwhile Ansal University located in Gurgaon, Haryana
Conclusion
MBA in Digital Marketing is best for candidates who want to start their career in digital platforms at managerial positions. This is the best option for learning business skills. After completing the program students get the option to work at leading organizations in India and abroad. They can go for positions such as Market Research Analyst, Public Relations Manager, Advertising Manager, Brand Manager, and Sales Manager with high salaries.
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